How Social Media Can Invigorate Medical Conferences (and Specialties)

By Kevin Campbell, MD on jan 13, 2017

From the very outset of the American College of Cardiology meeting, the hashtag #ACC16 began trending. Analytics from #ACC16 demonstrated that by the event’s end, there were nearly 3600 individual tweets, 35 million individual impressions, and roughly 1500 members participating via social media platforms such as Twitter. In other words, it’s quite clear that the ACC has embraced the digital space. And that’s as it should be. As cardiologists we are innovators and social media and digital engagement should be no exception. What follows is a look at how, in reflection of this, the ACC has folded this experience into its fabric. Read more…